![]() you (or the person sending the message) isn't " just checking-in" anyway - you're trying to accomplish something. However, these repetitive phrases are often ineffective because they rarely catch an email recipient's attention and typically don't appear to provide them with any immediate value.īut let's face it. They're common expressions for people to use, specifically in emails, when trying to convert leads, close deals, or simply get the information they need. These phrases signal a follow-up message. "Just wanted to check in to hear about."Thought I would just check in and find out.Just by mentioning the name of your prospect, their company and something that they actually did since the last time you’ve contacted them will work wonders for your follow up strategy.Ĭontext matters, by the way.In a world filled with emails, texts, and instant messages, there are three phrases you probably find yourself consistently reading and writing: To return back to that abysmal follow up example that I’ve mentioned a couple of paragraphs earlier, it’s actually pretty easy to mend its robotic, unnatural tone. ![]() Your follow up email is personal - and fun The message runs just three sentences long (36 words to be exact), but it sounds enthusiastic and gives the recipient all the necessary information to remember why you’re following up in the first place. It will help your prospect remember what’s the deal with your follow up and find an original email if necessary. It puts the most important information - time of the previous email - right in the very beginning of the message. So let’s look at a great follow up email sample after no response: If a person has already read your first email and decided not to reply, and you still make them read another huge message… Yeah, it won’t win you any new clients.īesides, keep in mind the reason why you’re following up in the first place - it’s not to sell your prospect on your product all over again, it’s to remind them about that initial message they didn’t reply to. Nobody has the time to read through their email inbox. Let’s discuss in detail what makes a proper follow up: A great follow up is short If this looks similar to your own approach to follow ups… just stop sending them. This kind of a follow up isn’t just a waste of the sender’s time - it actively wastes the prospect’s time, and that’s even worse. This message is cold, it shames your prospect for being too busy with their own life and it doesn’t include their name or the name of the company that they are working for (which means that it’s probably a template). Sound easy? You won’t believe how many people still get it wrong.įor example, here’s a follow up that I’ve received a couple of months back. References to semi-obscure kung fu movies aside, writing a proper follow up basically requires utilizing the same tactics that you should use when writing an initial email. The need to follow up on cold emails is indisputable.īut the proper way to do it? Not so much. Let’s go over this again: there’s already a decent chance people will reply to your follow ups, there’s an even better chance to close a deal after they reply, and most of your competition doesn’t do it. In 2014, Jason Zook of IWearYourShirt fame took a long hard look on over 2,000 deals he made via email and realized that more than 75% of them were made during some kind of a follow up. Which means that if you’re not following up, you’re losing a sizable chunk of your business. However, more than 70% of cold email campaigns stop after the first email. Some recent studies have shown that if your first email remains unanswered, there’s still a 1-in-4 chance that a prospect replies to a follow up. Maybe the pile of their unanswered emails got so out of hand that the single thought of opening Gmail makes them tremble with existential dread.Īnd maybe they are just not interested in your product - but even then you can turn naysayers around with a great follow up. Maybe they were out of office (and didn’t set up an out of office message). Maybe they saw your message but forgot to reply. Maybe they were too busy for email on that day. Prospects often don’t reply to the first message you send them, but that doesn’t make them a case closed. Should you follow up on your emails at all? Let’s state the obvious first: yep, you should send a follow up message Forward or reply unreplied mail how to#How to approach writing a follow up that doesn’t suck? ![]() One of the trickiest obstacles to overcome is deciding on your approach to follow up emails. The road to a successful cold email campaign is hard. Some of them immediately return a reply, and some of them don’t. ![]() So you’ve built a list of prospects (hopefully with LeadGibbon’s help!) and started sending out your cold emails. This article was originally published Augon our blog. 6 follow up email samples to use after you get no response ![]()
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